Hugh Hefner in 'Sex Object' Shocker

Hugh Hefner, the champion of women's rights and torchbearer of third-wave feminism, has demonstrated his highly modern thought in a new documentary, in which he states that 'women are sex objects'. More profound wisdom from the highly egalitarian, forward-thinking gent.

Okay, so there was a touch of sarcasm there.

The perpetually-horny pornographer has bared all (eugh) in a new film, entitled Hugh Hefner: Playboy, Activist, Rebel. I, for one, was not aware that campaigning for blondes with silicone-enhanced breasts to be on show counted as activism, but I digress.

Poor old Hugh's age must be playing tricks on his brain. He noncholantly states: 'It's the attraction between the sexes that makes the world go round. That's why women wear lipstick and short skirts'. It's a wonder humans has survived at all, what with the lack of short skirts and lipstick to pass around at the dawn of our species.

The Heff (surely what the misguided girls he pays to sleep with him must call him) thinks of himself as somewhat of a feminist. He panders to the clearly liberal view that the hypersexuality of feminism is liberating - it allows women to enjoy themselves, explore their emotions, and express a free choice.

But the Playboy, and those that share his views, has surely got it wrong. Not only is this hypersexuality making it seem as though women are worth nothing more than their sexual attractiveness, the idea of 'choice' is misleading. What other choices do Hugh Hefner's playmates have? Have they been given the choice to better themselves via their intelligence and personality, or has culture told them that they are nothing if they are not shag-worthy? Furthermore, why is it only predominantly white, blonde, skinny, twenty-something women that are 'free' to make this choice?